Big changes require better coverage
Extend the new campaign around the phrase “I am so there.”
People experiencing life changes that call for new coverage.
Becoming a parent is a moment in life where planning and security are suddenly important.
Remind parents that State Farm doesn’t just protect cars and houses, but also families.
Dramatize the moment when a man realizes that he’s got responsibilities beyond himself.
One of the most successful ads in a campaign that postponed an agency review for another two years.