Viral video for cleaner hands
Create a viral video that will encourage kids to wash their hands with a song that can also be placed on SoftSoap bottles in a microchip to play at the sink.
Moms and kids.
Kids were more likely to do something fun than something presented to them as “good for them.”
A cartoon video with a catchy song that told kids exactly what to do with SoftSoap.
A before and after look at washing your hands from a kid’s point that ingrains the action they need to take to take part in the song. “Pump the Pump.”
Over 250,000 views on YouTube and positive reviews on prominent mom blogs.