A new way to pay launches in 17 days

Objective

Introduce MasterCard’s answer to PayPal.

Target

Business owners, e-commerce site managers and merchants.

Insight

Customers are concerned about security and don’t trust innovative payment methods.

Strategy

Reassure customers and merchants that MasterCard is backed by the most secure network available.

Execution

Break down how it works and the reasons to believe MasterCard can be trusted with this new way to pay, focusing on the security and reputation of the brand.

Results

A successful launch of a new site for a new product by deadline and under budget.