Integrate the MasterCard Small Business site with the consumer site in five weeks

Objective

Update the current small business site to fit with other MasterCard sites.

Target

Small and medium sized businesses.

Insight

Small business owners need products and services that help them be more efficient.

Strategy

Position MasterCard as a small business problem solver.

Execution

Highlight the qualities in each product and service that helps small businesses grow.

Results

MasterCard reports higher traffic and a lower bounce rate.