From Facebook to #1 on amazon

Objective
Help an unknown author sell enough books to meet reach a sales rank of at least number 40,000 on amazon’s overall sales rankings with a very small budget.

Target
Fans of the band Ryan Adams and the Cardinals.

Insight
Access to the band and its members were important to the target.

Strategy
Create a community on Facebook and sustain it with user-generated content.

Execution
Use the concept of the book as the basis for various contests that engaged the community with signed copies of the book as a reward for participation.

Results
An overall sales rank on amazon of #404, including the number one best seller for art books, number four in biographies and number four in entertainment books.

Outtakes, signed books and cover song entries