From Facebook to #1 on amazon
Help an unknown author sell enough books to meet reach a sales rank of at least number 40,000 on amazon’s overall sales rankings with a very small budget.
Fans of the band Ryan Adams and the Cardinals.
Access to the band and its members were important to the target.
Create a community on Facebook and sustain it with user-generated content.
Use the concept of the book as the basis for various contests that engaged the community with signed copies of the book as a reward for participation.
An overall sales rank on amazon of #404, including the number one best seller for art books, number four in biographies and number four in entertainment books.