Marv Lewis says it…

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I’ve worked in ad agencies big and small, from coast to coast. And in every agency, there’s two groups. There’s the one that bitches and the one that has the courage to stand up, speak the truth and inspire the change that’s needed to fix problems and take things to the next level.

It’s your team. Find a way to fix it! Reach down and be a @#%$ pro!

The successful shops are the ones that know the difference between bitching and standing up. They’re the ones that encourage their people to talk not just about problems but also about solutions.

This speech always makes me think of what I want to scream in the face of the bitchers and the complacent “it’s a mess but I’m gonna go with the flow” types.

January 7th, 2013

Meet the Elvis of consumer persuasion

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My apologies for the sensationalist title. It’s a necessary evil. One explained by the work of Prof. Robert Cialdini. He’s an expert on persuasion and has written several amazing books about it. This is a short interview with Cialdini. Get to know him and his work and you’ll be well on your way to really knowing your stuff.

January 5th, 2013

Can’t find an agency you want to work for?

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Do what this guy did.

Start your own.

Don’t blink. This incredible interview with David Ogilvy will have you standing on your desk, mooning the whole office, boxing up your shit and whistling Lyle Lovett’s “If I Had a Boat” as you walk out to build an agency empire like DO. The guy’s a genius. It doesn’t matter if you’re talking about magazine ads, radio or TV back in the day or social, content and digital today. Everything this guys says can be applied, regardless of what media channel you work in.

January 5th, 2013

“If you don’t share this attitude about advertising…

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…don’t associate with me.” That’s what Leo Burnett was telling people with his famous speech, “When to Take My Name Off the Door.” A speech he gave in the hopes that the organization he built wouldn’t end up another bad agency with a great name on the door. This was his retirement speech. It’s all good, but really gets going at around the 3:50 mark.

It hurts me that more people in our business have never seen this. If you own an agency, turn off Mad Men and listen this. This is exactly what it takes.

“When you disprove of something, and start tearing the hell out of the man who did it rather than the work itself.”

He runs the list of the things that he would not tolerate, if he were still running the place. Listen carefully to this list. It’s funny how many of the scenarios he mentions as being so bad that he’d want his name off the door are standard operating procedure in agencies around the world.